When Goosebumps launched their boutique bedding range at Melbourne’s Life Instyle trade-only event in August, it made a big impact! In fact, after a huge 4 days showcasing their wares, the Goosebumps stand was awarded ‘Best in Show’. How fantastic, especially for a business that’s less than a year old!
To see what all the fuss is about, check out the full range on the Goosebumps website.
Prompted by a gap in the children’s boutique bedding market — she felt there was room for a whole lot more colour and fun — founder and designer Inga Rodd decided to look into developing a range. Around 12 months later, enter Goosebumps!
Melbourne-based Inga loves colour — and breaking the rules. Mixing colours and prints, the range has just the right amount of ‘quirk’ (not to mention the odd wild animal popping up on a doona cover)!
The range: It’s a Jungle Out There
Zebra (reversible quilt cover & matching pillow case pictured above).
With sizes from cot to double bed available (at the moment) this collection covers a broad age range.
And (I absolutely love this) the doona covers are reversible! One doona, two looks — it doesn’t get much better, and is definitely something I look for when buying my linen.
Inga has chosen some great names for the quilt covers too, including Roar (reversible quilt cover pictured above), Jungle, Zebra, Paw, Spot and Tot.
Even better, everything is made from 300 count 100% cotton. Perfect!
Another thing I love about the range is the option of solid coloured fitted and flat sheets. Not in white, but mint and grey. Adding a plain sheet gives your eye a place to ‘rest’, and makes a hero of the patterned quilt cover.
Grey Paw pictured above and Mint Paw, below. (Both in reversible quilt covers with matching pillowcases.)
Inga is a mum of twin 3-year-old boys, so she’s a busy, busy woman! She’s driven, and doing what she loves, something reflected in this beautiful range. Looks at her cute little guys pictured below!
A quick Q & A with Inga!
How did the Goosebumps brand evolve?
Goosebumps evolved out of my pure love for all things colour — in manchester, interiors, fashion and homewares. My first collection, It’s a Jungle Out There, was in development for about a year before I decided to proceed.
It takes an incredible amount of strength, courage and determination to back yourself when starting a business.
I’ve got an amazing network of friends and family who encouraged me to ‘have a crack’. My husband, who is my business partner, was a tower of strength and Julia Green, from Greenhouse Interiors, has been a phenomenal mentor and now friend. I am very grateful!
I’ve always wanted to start my own business and knew it had to be something super creative. This is where I could develop many products and build a strong boutique bedding brand…and it enables me to work from home and set my own hours, whilst still being on ‘mum duties’.
How would you best describe your first Goosebumps range?
The Goosebumps SS/14 range (It’s a Jungle Out There) is my first ever collection. So, very exciting! This range represents a wild and wonderful jungle experience for your ‘little monkeys’.
Goosebumps is about producing vibrant, bold and fun bed linen for the coolest kids in town! We want to inject a certain level of playfulness and have unexpected designs that deliver a punch!
Colour was an integral part of my design process for the range as I wanted to create a fun bedroom experience for kids, where they could mix and match any pieces to create their own style, individuality and personality.
We shot the SS/14 campaign with the incredible photographer James Geer and ‘super stylist’ Aimee Tarulli from Greenhouse Interiors. I absolutely loved this creative process and we had the best day. It was great to work with such amazingly talented people.
What were your design influences for your first Goosebumps range?
My design influences for this collection were the jungle, animals and nature — and of course my twin boys who roar like tigers every day!
Are you pleased at how Goosebumps has been received since Life Instyle?
Goosebumps was launched in August 2014 at the Life Instyle trade fair at the beautiful Royal Exhibition Building in Melbourne. Life Instyle is a premier trade fair and such a great platform for new businesses to launch their products.
My experience there was very positive and I’m proud to say we have secured many of our dream stockists. To have the support from established stockists on a new brand was so encouraging and showed their ability to ‘take a punt’ on Goosebumps.
The support from other industry leaders was paramount and two examples stand out…
Kristy Withers from Incy Interiors took the time to come over and introduce herself and show her support for my launch. I was honoured, as she is someone I look up to in the industry.
Amber Clohesy, from Down to the Woods, also came and said hi and showed her support. Amber was very giving with her industry knowledge, and we have since caught up. These strong business women are two of the many people who I support and look up to. The fact that they took the time out to come and chat to me, a first timer, meant so much to me. Thanks ladies!
Tell me, is there anything new heading our way from Goosebumps?
I have just completed designing my next collection AW/15 and I’m very happy to announce that Goosebumps will be launching an adults range — the grown-ups will now get a chance to play with colour in their bedrooms! Goosebumps has many interesting ideas in development and we can’t wait to share them all with you
The future looks bright, just like our bedding!
What are your favourite interiors and homeware destinations in Melbourne?
- I love Jardan and Mark Tuckey for their original furniture pieces.
- House of Orange and Crate Expectations for all things wonderful for the home.
- Third Drawer Down for everything quirky and kooky.
Moët or Verve Clicquot?
Verve…actually anything French!
Beach or river?
We have a holiday shack in Angelsea, so definitely beach.
What’s your favourite holiday destination?
With kids, Port Douglas. Without kids, Mexico!
I can’t wait to see what’s next for Goosebumps and look forward to enjoying the ride with you! Onwards & upwards…
Inga, thanks for taking the time to chat to me. I really appreciate it!
You have been a wonderful supporter of my blog The K J Collective, and of my love of styling, interiors and art!
Make sure you pop over and check out the Goosebumps website.
✖ Kelly
* Photos courtesy of Goosebumps Boutique Bedding.
* Styling by Aimee Tarulli, Greenhouse Interiors
* Photography by James Geer
Story by Kelly Ferraro, The K J Collective.
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The K J Collective 